{"id":962,"date":"2017-07-03T20:25:30","date_gmt":"2017-07-03T20:25:30","guid":{"rendered":"https:\/\/help.dopplerrelay.com\/?p=962"},"modified":"2017-12-07T14:01:52","modified_gmt":"2017-12-07T14:01:52","slug":"la-diferencia-rebotes-soft-hard","status":"publish","type":"post","link":"https:\/\/help.dopplerrelay.com\/es\/cual-es-la-diferencia-entre-rebotes-soft-y-hard\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre rebotes soft y hard?"},"content":{"rendered":"

A la hora de analizar los resultados de tus env\u00edos transaccionales es importante identificar tu porcentaje de rebotes Soft y Hard. Por eso es importante identificar qu\u00e9 es dada uno y cu\u00e1l es la diferencia entre ellos.<\/span><\/p>\n

Rebotes Soft<\/strong><\/h2>\n

Este tipo de Rebotes hacen que tus Emails no lleguen a la bandeja de entrada debido a errores o situaciones no permanentes que pueden ser revertidas en el tiempo.<\/span><\/p>\n

Cuando Doppler Relay recibe un Rebote Soft reintenta algunas veces con intervalos de tiempo basado en cada cliente de correo hasta concretar el env\u00edo antes de darlo definitivamente por rebotado.<\/span>
\n<\/span>
\n<\/span>Estos son algunos de los motivos por los cuales pueden ocurrir un Rebote Soft:<\/span>
\n<\/span>
\n<\/span>\u2013 Email Rechazado:<\/strong> El Email enviado vuelve al sistema de env\u00edo de Doppler Relay. En la mayor\u00eda de los casos, esto ocurre porque la direcci\u00f3n de correo electr\u00f3nico tiene la casilla llena, haciendo que el Email no logre llegar a destino.<\/span>
\n<\/span>
\n<\/span>\u2013 Host Inv\u00e1lido:<\/strong> Este tipo de Rebote ocurre cuando el servidor de destino no existe m\u00e1s.<\/span>
\n<\/span>
\n<\/span>\u2013 MX R\u00e9cord No Encontrado:<\/strong> No se encuentra el registro en los DNS. En estos casos, es posible que el dominio no exista o que el DNS no est\u00e9 actualizado.<\/span>
\n<\/span>
\n<\/span>\u2013 Time out:<\/strong> Ocurre cuando la conexi\u00f3n ha tardado m\u00e1s de 60 segundos en ser realizada. Cuando esto pasa, se vuelve a intentar m\u00e1s tarde.<\/span>
\n<\/span>
\n<\/span>\u2013 Server rechazado:<\/strong> El servidor de destino rechaza la conexi\u00f3n SMTP.<\/span>
\n<\/span>
\n<\/span>\u2013 Error de Transacci\u00f3n:<\/strong> No se puede establecer la conexi\u00f3n o el servidor de destino no permite la conexi\u00f3n por alg\u00fan motivo.<\/span><\/p>\n

Los \u00faltimos dos casos mencionados parecieran ser t\u00e9cnicamente complicados, pero esencialmente lo que ocurre es que la conexi\u00f3n que intenta realizar Doppler Relay no es aceptada o no es respondida por el servidor de destino.<\/span><\/p>\n

Rebotes Hard<\/strong><\/h2>\n

Los Rebotes de tipo Hard son m\u00e1s severos que los Soft, de all\u00ed el significado de sus nombres. Suceden cuando Doppler Relay obtiene una respuesta definitiva por parte del servidor de destino, indicando que ese Email no puede y no podr\u00e1 ser enviado nunca a esa casilla de destino.<\/span><\/p>\n

La respuesta ser\u00e1 \u201cEmail rechazado\u201d o \u201cFormato de Email inv\u00e1lido\u201d.<\/span><\/p>\n

Este tipo de Rebotes suelen suceder debido a:<\/span><\/p>\n

\u2013 Una de las direcciones de contacto a las que se realiz\u00f3 el env\u00edo no es v\u00e1lida, ya sea porque ha sido dada de baja, porque fue err\u00f3neamente tipeada en la Lista o porque nunca ha existido.<\/span><\/p>\n

\u2013 El nombre de dominio no existe.<\/span><\/p>\n

\u2013 El servidor del destinatario ha bloqueado completamente la entrega.<\/span><\/p>\n

\u2013 El servidor est\u00e1 bloqueando el Email porque contiene un adjunto.<\/span><\/p>\n

\u2013 La cuenta de correo receptora est\u00e1 bloqueando Emails de tu servidor.<\/span><\/p>\n

\u2013 El servidor receptor considera spammer a tu dominio.<\/span><\/p>\n

\u2013 El servidor considera que el contenido del mensaje aparenta ser Spam.<\/span><\/p>\n

En todos estos casos, la aplicaci\u00f3n no intentar\u00e1 reenviar los Emails y los considerar\u00e1 autom\u00e1ticamente como Rebotes Hard.<\/span><\/p>\n

Continuar intentando enviar a una direcci\u00f3n que genere un Rebote Hard da\u00f1ar\u00e1 tu reputaci\u00f3n, as\u00ed que lo prevenimos.<\/span><\/p>\n

\u00bfC\u00f3mo evitar los rebotes Soft y Hard? <\/span><\/h2>\n

La mejor manera de reducir el n\u00famero de rebotes es siguiendo algunas pr\u00e1cticas recomendadas de entrega de correo electr\u00f3nico clave. Esto incluye lo siguiente:<\/span><\/p>\n

Mantener una buena lista de suscriptores<\/span><\/h3>\n

Elimina regularmente de tu lista los correos electr\u00f3nicos no v\u00e1lidos. Las altas tasas de rebote pueden afectar la reputaci\u00f3n de tu negocio como remitente, por lo que mantener tus listas limpias ayudar\u00e1 mucho a lograr mayores tasas de entregabilidad.<\/span><\/p>\n

Utiliza doble opt-in<\/span><\/h3>\n

Env\u00eda un correo electr\u00f3nico de confirmaci\u00f3n cuando los usuarios se suscriban a tu lista. De esta manera puedes asegurarte de que el correo electr\u00f3nico del usuario no s\u00f3lo es v\u00e1lido, sino que de hecho quieren recibir tus mensajes de correo electr\u00f3nico.<\/span><\/p>\n

Supervisa la entregabilidad de tus Emails Transaccionales<\/span><\/h3>\n

Nunca pierdas de vista el porcentaje de entregabilidad de tus env\u00edos transaccionales, si detectas una baja en tu porcentaje tendr\u00e1s un buen indicio para revisar tus rebotes hard. \u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Aprende el concepto y diferencia de los rebotes Soft y Hard, como as\u00ed tambi\u00e9n a evitarlos para gozar de un buen porcentaje de entregabilidad.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[110,109],"acf":[],"yoast_head":"\nWhat is the difference between hard and soft<\/title>\n<meta name=\"description\" content=\"Learn the concept and difference beetween Soft and Hard bounces, as well as how to avoid them to enjoy a good deliverability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.dopplerrelay.com\/es\/cual-es-la-diferencia-entre-rebotes-soft-y-hard\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the 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