Why should I use a dedicated IP?
ISPs evaluate the reputation of the IP address to determine whether or not to deliver your transactional email to your customers inbox. Therefore having a good reputation of the IP used, means a greater probability to be delivered, that is to say a greater deliverability.
All our IPs enjoy a very good reputation with the most important ISP. And there is no harm in using a shared IP, since we take care and control that all the sendings through our servers are not SPAM.
The main benefit of using a dedicated IP is that the reputation of that IP is based only on the transactional email you send. Shared IPs, on the other hand, have many users using the IP address, so their reputation is based on the transactional emails of all users of that IP.
A dedicated IP also means that your transactional email comes from a specific IP. When using shared IPs, the IP used will change and will not always be the same.
Choosing a dedicated IP also depends on the amount of transactional emails that you intend to send on a monthly basis. All our plans allow to acquire a dedicated IP and from our plan of 250,000 shipments it is mandatory to have one.
If you are interested in a dedicated IP, you can contact our support team.